Thursday, 15 April 2010

Laying Horses - What is it all about?

Laying Horses is basically like being a bookmaker. With the emergence of betting exchanges like Betfair, it's now possible to offer odds on horses to finish 1st, and hence profit when they lose.

The appeal of Laying Horses is that it gives the punter much more flexibility. A lot of the time its difficult to pick the race winner but it can be simple most of the time to choose one that wont win. Similarly while we are all used to betting on "value" when a horse is over priced, you can also lay on "bad value" when a horse is under-priced.

Example - Laying Horses bet.
If you lay a bet you will need to have fund to pay-out if it finishes 1st, so for example if you wanted to lay a horse at 10/1 and you had £200 in your account, you will be able to receive bets up to a total stake of £20.
Of course if you're laying an odds on 1-2 fav you could take £400 of bets at 1-2 with the same £200. If the horse finishes 1st, you will lose your £200, but if it loses, then you win £400.

There are not a lot of penniless bookmakers yet we still like to think that it is other people that make them rich and that we can beat them. Bookies earn a lot of their cash by laying favourites. When a short priced favourite loses, bookies get a lot of profit. And this happens a lot more than you might think.

We have a benefit with Laying Horses because unlike bookmakers there is;
1) no need to lay every horse
2) no need to offer odds on every race
3) the ability to make your own prices
4) no expensive over-heads such as shops, web sites, and staff.

This ability to be able to pick the horses you lay means you will be able to pick the cream of the bookmakers business to focus on. This means you're in a greater position than the bookmakers and as we know, they have it pretty great.

In developing a winning strategy for Laying Horses to lose, there are a number of questions:

Which races to choose?
Which horses to lay?
What odds to set?

One of the prime aspects in the popularity of Betfair as a resource for betting on horse racing (and other events), was the opportunity to 'act like a bookmaker' and Laying Horses. Nothing about Betfair caught the imagination as much as this facility. Everybody could become a bookmaker, and we all know that bookmakers make loads of profit; therefore it followed that everybody would all make cash if we used Betfair. Despite growing number of new breed tipsters who would be able to tell everybody which horses were going to get beat, only 2% of Betting exchange accounts are making a profit. Something is clearly wrong, and we have to grasp precisely what is amiss if we are to have any possibility of making a profit with Betfair.
For more information about this excellent system and how you can use it to your advantage please visit False Favourites and start profiting today.
http://www.sportbettingstrategies.co.uk

No comments:

Post a Comment